Stone Fabrication CRM
A CRM that does not stop when the job is sold.
StoneCraftOS connects leads, follow-ups, estimates and approvals to the same job that continues into measurement, Sketch-BIM, production and installation.
Your sales team sees the customer. Your estimator sees the scope. Your production team receives the same job — without rebuilding it in another system.
Close more opportunities. Lose fewer details. Hand off cleaner jobs.
Built for stone fabricators · Connected to estimating · One job from sales to installation
What is a stone fabrication CRM?
CRM built around the job your shop will eventually fabricate.
A stone fabrication CRM helps countertop and stone companies manage leads, customer communication, opportunities, follow-ups and sales activity.
StoneCraftOS goes further by keeping that sales information connected to estimating and the downstream fabrication workflow.
The lead does not become an isolated record after the sale. It becomes the job your team measures, prices, builds and installs.
The customer record and the fabrication job should never become two separate stories.
Where sales breaks down
Most lost opportunities do not look dramatic. They simply disappear.
A lead comes in.
Someone calls once.
A quote gets sent.
The customer asks a question.
A follow-up is supposed to happen next week.
Then the shop gets busy.
- LeadA lead sits untouched.
- QuoteA quote gets forgotten.
- ContextA salesperson loses context.
- CustomerA customer follows up before your team does.
- HandoffThe job gets sold, but operations receives incomplete information.
A missed follow-up can lose the sale. A bad handoff can lose the margin.
From lead to fabrication
Sales should be the beginning of the job — not a separate system.
- 01 Lead
- 02 Opportunity
- 03 Estimate
- 04 Proposal
- 05 Approval
- 06 Job
- 07 Production
- 08 Installation
StoneCraftOS keeps sales activity connected to the operational record.
Customer information, project scope, estimates and approvals continue forward instead of being copied into another platform after the deal closes.
What sales learns about the customer should still exist when production starts.
Explore the complete stone fabrication workflow →Lead management
Know who needs attention before the opportunity goes cold.
Keep incoming leads, customer information and sales activity organized in one place.
Fewer leads disappear into inboxes, text threads or spreadsheets.
- New inquiries
- Contact information
- Project details
- Lead source
- Status
- Assigned salesperson
- Follow-up activity
- Notes
Sales pipeline
See where every opportunity stands.
StoneCraftOS gives your sales team a clear view of active opportunities and where each one is in the sales process.
- New Lead
- Contacted
- Measuring
- Estimating
- Proposal Sent
- Follow-Up
- Approved
- Won
- Lost
The pipeline should tell your team what needs attention — not just what already happened.
Follow-up
The best quote in the world does not close itself.
Follow-up is where many fabrication shops lose otherwise good opportunities.
StoneCraftOS helps keep open quotes and active customers visible so salespeople know where attention is required.
More consistent follow-up. Fewer forgotten quotes. Better sales discipline.
A quote that never gets followed up is not really a sales process.
CRM + Estimating
Move from opportunity to estimate without starting over.
- 01 Customer
- 02 Project
- 03 Scope
- 04 Estimate
- 05 Proposal
Sales information should feed the estimating process instead of being recreated by another person.
StoneCraftOS keeps the customer and project connected while the job moves from opportunity to estimate.
Sales creates the opportunity. Estimating continues the same job.
Explore Stone Estimating Software → Explore Sketch-BIM →The handoff
A closed sale is only useful if operations knows exactly what was sold.
The customer approves the job.
That should not trigger another round of copying notes, forwarding emails and explaining the project from scratch.
StoneCraftOS keeps the approved customer, scope and project information connected as the job moves into operations.
Cleaner handoffs. Less re-entry. Fewer misunderstandings.
Explore Stone Fabrication Production Software →One customer. One job history.
Keep the conversation connected to the work.
The job has a history before fabrication begins.
Sales conversations, project information, estimates, approvals and job status all provide context.
StoneCraftOS keeps that context attached to the same workflow so the next person does not have to rediscover what happened.
Your team should not need to ask five people to understand one job.
Why generic CRM is not enough
A generic CRM understands deals. StoneCraftOS understands what happens after the deal.
Traditional CRM software is designed to manage contacts, opportunities and sales activity.
That is useful — but for a stone fabricator, closing the sale is only the beginning.
The job still needs to be measured, designed, estimated, approved, fabricated, delivered and installed.
Generic CRM knows
- Contact
- Company
- Opportunity
- Follow-up
- Deal value
- Close date
StoneCraftOS also understands
- Measurement
- Room
- Material
- Slab
- Piece
- Edge
- Cutout
- Backsplash
- Estimate
- Proposal
- Production
- Installation
The difference is not the CRM. It is what the CRM is connected to.
Built for professional fabricators
For shops where sales is only one part of the job.
StoneCraftOS is designed for stone and countertop companies where salespeople, estimators, field teams, production and installers all touch the same customer project.
Everyone does not need to work in the same department.
They do need to work from the same job.
Explore Countertop Shop Software →Sales visibility
Know what is open, what needs attention and what is actually moving forward.
A clear CRM should help answer basic questions quickly:
- Which leads are new?
- Which customers need follow-up?
- Which quotes are still open?
- Which proposals were approved?
- Which opportunities were lost?
- Which sold jobs are now moving into operations?
Less guessing. More deliberate sales activity.
Real shop. Real sales workflow.
What changes when sales stays connected to the job.
World Slabs Inc.
We stopped losing quotes and missing costs in our estimates.
When customer information, quoting and job data stay connected, the sales process becomes easier to follow and easier to hand off.
- Fewer lost quotes
- Faster estimating handoff
- Better visibility into open work
The quoting system is precise, which gives us real confidence at the moment of the sale.
Implementation
We configure the CRM around the way your shop actually sells.
StoneCraftOS is not dropped into your business with a generic pipeline and a login.
We configure the sales workflow around how leads enter your company, how your team follows up, how estimates are created and how approved work moves into operations.
Because CRM only works when the sales team actually uses it.
- 01Understand your current sales process
- 02Configure lead and opportunity stages
- 03Set up your sales users
- 04Connect estimating workflow
- 05Train the team
- 06Run the first real opportunities together
FAQ
Stone fabrication CRM, explained.
What is a stone fabrication CRM?
A stone fabrication CRM helps countertop and stone companies manage leads, customers, opportunities, follow-ups and sales activity while keeping those records connected to the fabrication workflow.
Is StoneCraftOS a CRM for countertop companies?
Yes. StoneCraftOS includes CRM and sales workflow capabilities designed around professional countertop and stone fabrication companies.
Can StoneCraftOS track leads and opportunities?
Yes. StoneCraftOS can organize leads, opportunities, customer information, follow-up activity and sales status as the project moves toward estimating and approval.
Does StoneCraftOS CRM connect to estimating?
Yes. StoneCraftOS keeps the customer and project connected as an opportunity moves into estimating, proposal and approval.
What happens after a job is approved?
The approved job continues into the StoneCraftOS operating workflow so project information can move into production and installation without rebuilding the job in a separate system.
How is StoneCraftOS different from a generic CRM?
Generic CRM systems focus primarily on contacts, opportunities and sales activity. StoneCraftOS connects CRM to field measurement, estimating, Sketch-BIM, production and installation workflows built for stone fabricators.
Can StoneCraftOS help reduce forgotten follow-ups?
StoneCraftOS keeps active opportunities and sales activity organized so open leads and quotes are easier for the team to see and follow.
Who is StoneCraftOS CRM built for?
StoneCraftOS is built for professional countertop and stone fabrication companies, particularly shops where sales, estimating and operations are handled by multiple people.
See the sales workflow
Bring us one real opportunity from your pipeline.
We’ll show you how StoneCraftOS carries the customer from lead and follow-up through estimating, approval and the fabrication workflow.
No generic CRM demo. We’ll show the workflow the way a stone fabrication shop actually uses it.